A successful PPC consultant starts off with proper niche research. Many organizations use Google AdWords for attracting customers, but few really achieve success using their campaigns. Truth be know, most folks advertising on Google probably fail. Why? Because they tried to advertise without researching what their clientele are in reality trying to find. They neglected to do proper market and keyword research.
First let’s define the term “market and keyword research”. Many newbies to the internet mistakenly think the word “keyword” is definitely one (1) word. Well, it can be, but normally it is not necessarily. Whenever you hear the phrase “keyword” think “key-phrase” instead because normally most keywords are actually “phrases” that someone is typing into the search engines to find something.
Where is the perfect place to begin your market and keyword research? The perfect solution might be right beneath your own nose. Chances work most effectively place to begin an excellent Adwords campaign would be to look all on your own website. There are certainly two places on your website to begin. First, consider the site itself. What keywords are you currently optimizing for? Quite simply, what words are you presently using in your site that creates the normal user know they have come off to the right place.
Maybe you are an accident attorney that practices several states in the Southeast. In that case, wouldn’t it sound right to achieve the keyword phrase “accident attorney” and “southeast” in prominent positions on your own site? And in case that is the situation, then shouldn’t you be bidding on keyword phrases that come with the word “accident attorney” as well as “southeast?”
Another place to begin keyword research is always to try looking in the not-so-obvious place, and that is in your server. Most hosting companies use a software interface containing many useful programs and tools included in it. For example, many hosting companies such as HostGator and SiteGround make use of an interface called CPanel. CPanel features a useful software tool called Awstats. Awstats collects collects much information about the people to your sites. Most of the time not only will the thing is 74dexgpky sites that arrived on the site from, and also which keywords they used to find your enterprise. These details is invaluable.
I would bet that over 95% of your users of AdWords don’t access this information. If a person customer found your site utilizing a particular keyword phrase, doesn’t it sound right to bid on that particular keyword (so long as you consider it to be a keyword that may be pertinent to your business)? If you don’t realize how to take advantage of this tremendously valuable information already on your hosting server, then ask your hosting company or perhaps a techie to acquire it. It only takes one minute or two to gain access to, but the information might be invaluable.
There are several more tactics to the doing proper keyword research, including legally spying on the competitors. What? You don’t learn how to legally spy on your own competitors and swipe a selection of their best performing keywords for your very own? In this instance, the things you don’t learn about managing a successful Google AdWords campaign can actually hurt you.
There are numerous free and paid resources on the web that may educate you about doing proper market and keyword research. Take time to learn them and if you don’t possess the time, then pay someone with expertise in AdWords campaign management to control your Adwords campaign for you.