These are all good questions, particularly if the inquiring party is paying online medical marketing to market a web site and attract visitors (and ultimately new patients). The issue? Techniques to simple SEO questions are frequently over a little complicated.
Search engines are remarkably sophisticated systems. Note the application of the term “system.” Many individuals often imagine search engine listings as some sort of computer device that appears at the Internet in the nanosecond and returns an immediate response to a web searcher’s query.
That’s hardly the way it is. Instead, search engine listings require notably intricate computer software, data centers and networking which costs millions of dollars.
Today, doctors depend increasingly on search engines like google to enable them to find new patients. Given the growing influence from the Internet in the business of medical, we’re dedicating a series to untangling the complexity of online search.
We’ll stay away from the really geeky stuff but hopefully provide an ample amount of the essentials for the doctor simply wanting to become a better manager. Let’s start out with this installment around the first rule of SEO.
The only exception to this statement is if you work with Google or some other internet search engine. All through us, SEO is approximately information quality.
Search engine listings use software to investigate all 250 million-plus websites on the net, using something called robots or spiders to “crawl” the sites. Inside a process called indexing, these robots gather, analyze and store the things they find into a database.
The Google database – stored on over a million computer servers all over the world – is the thing that you, the world wide web searcher, consider whenever you carry out a Google search.
Google, king of Google search
We’ll focus here on the search engines because approximately three of four Internet searchers use that particular google search. This is certainly concerning the only computer stuff any medical marketer or doctor may wish to know about Google:
Google crawls more than 20 billion websites each day, in accordance with Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to rank pages for virtually any particular Search on the internet term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm is perhaps the most closely guarded trade secret on earth.
The Google algorithm assesses greater than 200 “signals” to be able to rank a page, says spokesman Matt Cutts. “The secret sauce is in the blending of the signals.”
Google keeps all of its data in an unknown quantity of data centers around the world, each typically costing up to $600 million to develop and contain as many as 50,000 servers. It is because search engines like yahoo have numerous small databases, each dedicated to a keyword topic. This makes it easier to enable them to retrieve dexhpky73 in fractions of any second.
Okay. End from the techy stuff. We simply cite these statistics hoping endowing feelings of humble respect for which we consider the greatest human invention ever: the web search engine.
Otherwise, the task of improving search-engine rankings is focused on the quality of facts about each web site.
Google’s 200-plus signals include factors for example the page’s content, title, any keywords in headlines around the page, proximity of keywords to each other on that page, the page URL (website address) and PageRank, a Google way of measuring how many other web pages link inward to this particular page.